With this Masthead I have decided to go for a Sans Serif form as I felt
that Serif wasn’t as appealing and eye catching. Also, I have used the
Plantsbrook colour scheme which is black and red as I know that the audience
are familiar with this and it would make sense to use these colours. I have
then placed a white outline around the “plantsbrook” part of the logo as the
black and white contrast, and a light blue around the “mag” part because I felt
it would look appealing.
This was another Masthead draft
which I created. In this I used a sans serif form however made it less
professional intentionally as I felt that the magazine could target the
students over the parents, and this sort of font would appeal to the younger
age range. The middle part of the logo is a vibrant red as I thought this would
be very eye catching compared to the black and grey behind it which are very
dull colours.
This is the final Masthead I used. I felt that this was
ideal for the magazine as it isn’t too complex but is still effective in being
a catchy logo. The background is white/blank and the actual text is sans serif
and each individual letter is very large and bold. I have used the colours
black, red and white as they are the Plantsbrook colour scheme and the black
and white contrast so it’s a good combination to use. Overall, It is a very
vibrant and bold and the font is very appealing so I thought that this was the
ideal Masthead for my type of Magazine.
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