Masthead Research and Analysis

This is the Masthead/logo for NME which is placed at the top of every Magazine they release. It is using a Sans-Serif form, which makes it more informal, modern, bold and sharp. Also, another technique used to make the logo stand out more is the contrasting colours. The bright red with the contrasting black stroke behind the white really helps make the Logo appeal more and catch the readers eye. The Masthead isn't too complicated either which makes it more simple and sharp.

The Masthead for Kerrang is also placed at the top of the magazine, usually just on top of the main image. This Masthead is clearly using a Sans-Serif form, as each letter is in capitals, is big and bold. The word has lines going through it to make the letters look shattered. This may illustrate the type of music or topics within the Magazine. Finally, the logo uses a black and white colour scheme and this is very effective and eye catching as these are contrasting colours.

Moving on, the Masthead for Rolling Stone is quite funky and unlike the previous two, uses a Serif form, as certain letters curl at the bottom and others have hooks. This may illustrate what the Magazines tend to be about, as the logo doesn't suggest any particular genre of Music and from research I know that Rolling Stone do mix it up and don't just focus on one type of music. The logo mainly consists of the colour red which is very eye catching, followed by a thin white outline and a black border, once again, two contrasting colours.

This masthead for Q is very simple yet effective. What I have noticed with the Q magazines is that the front covers are normally very artistic and creative however the logo is very simple. This is effective because of the massive difference, which is why it catches peoples attention. The letter is white followed by a hint of black behind it and a red as the background. Two contrasting colours, and bright red is a very effective colour scheme.

Lastly, I have picked the Vibe masthead. Vibe also like \rolling Stone doesn't focus on one particular type of music, however normally feature modern artists which is why I think the logo has a Sans-Serif form. It's Bold and sharp, and the black and white really make it catchy, the audience instantly see it.