Target Audience For Music Magazine

The target audience for my music magazine "Whack" is mostly going to be teenagers and young adults aged from 14-25. The magazine will mainly appeal to males as they tend to listen to rap more than females with a ratio of 75:25.  This is because of the content in the magazine and the types of tracks made from certain rap artists who are popular with younger age group such as Drake, Kanye west, Kendrick Lamar and other main stream artists. I think that it would appeal to this age group as it is a common stereotype that teenagers listen to rap/grime music. This age group tend to have hobbies such as going out with friends or doing sports. They also go to concerts that appeal to them, and generally just enjoy listening to rap music in their spare time. They dress in a very informal manner, usually wearing quite urban clothing.

Second Mockup

Third mockup

Plan

My Music Magazine Layout Ideas

Ideology for my music magazine

"Whack", the brand of my rap magazine, will focus on many aspects in the music industry. Although it will feature many established artists such as Jay z, Drake, Eminem and Logic to meet the demands of the audience, it will also focus on the less known rap/hiphop artists as I feel that this is very important. As G-Eazy said, " The dream of being discovered is dead", as there are many artists nowadays who aspire to make it big and our brand make it our mission to try and find great talent in the country. Also, the Magazine will focus on the actual raw ability of rappers such as the rhyme schemes they use, syllables a line, speed, and context as we feel that most listeners don't understand a lot about this and this Magazine would inform them about this side of hip hop and rap. It will also feature more serious issues about the established artists outside their music career as I feel that this would attract a lot more people as they would want to know what is going on in their lives.

First Draft